It would be nice if there were an option 4 that placed the NPS rating scale and the comment box in the initial email. The clickable Give Feedback link would be replaced with the NPS question and comments.
I suggest this because people are weary and wary of surveys. I always modify the default email to assure customers that the survey is only one question and will take less than 2 minutes to complete. Customers might be more likely to start the survey if they see how brief it is in the first email. I suspect that some people may think, “how much time will this take” and not click the Give Feedback link. Maybe the Give Feedback link would be better used for the new longer survey option.
Thanks again!
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